Cure Lab
About the Client
NUPCO is Saudi Arabia’s leading healthcare procurement and supply chain company, supporting the healthcare sector through integrated solutions that improve efficiency and operational performance.
Challenge
The project began with a dedicated space for an innovation lab, but the real challenge was defining its purpose. With different expectations across stakeholders and employees, the goal was to create an environment that supports innovation while strengthening engagement and workplace culture.
Strategy
At Umbrella, we began by understanding user needs through stakeholder and employee interviews, then developed the lab’s concept, identity, and overall experience. The scope included naming, visual identity, wayfinding, 2D and 3D design, execution supervision, and a dedicated handbook to support innovation and employee engagement.
Result
The result was a fully integrated innovation lab that combines space, identity, and experience within one cohesive environment. More than a physical space, it became a platform that encourages collaboration, idea generation, and a stronger sense of belonging within the organization.