OSOOL
About the Client
Osool Integrated Real Estate is a company specialized in real estate development, management, and operations, focused on delivering experiences and solutions centered around efficiency, service quality, and long-term value.
Challenge
The challenge was creating a seasonal experience that reflects Osool’s identity in a modern and engaging way while maintaining a cohesive visual and organizational presence. The experience also needed to move beyond the conventional seasonal format and create a more memorable atmosphere for attendees.
Strategy
At Umbrella, we approached the experience through one cohesive creative direction that combines identity, organization, and audience engagement. We developed the visual identity and led the full management and execution process — from spatial experiences and interactive activations to printed and visual event elements.
Result
The project resulted in a cohesive seasonal experience that combined design, organization, and audience interaction within one connected journey. The creative and executional approach helped deliver a more engaging atmosphere while presenting Osool’s identity in a fresh and contemporary way.