FORTY DAYS
About the Client
A company specialized in architectural contracting and interior fit-out solutions, focused on delivering retail and commercial spaces with efficiency, precision, and high execution standards.
Challenge
The interior fit-out and architectural contracting sector is crowded with brands that often look and sound alike, making meaningful differentiation increasingly difficult. The challenge was to strengthen the brand’s presence within a highly competitive market while preserving the visual elements that had already contributed to its recognition and reputation over the years.
Strategy
At Umbrella, we approached the project as a strategic brand evolution designed to sharpen the company’s positioning and reinforce its distinctiveness. The process began with a careful refinement of the existing logo, followed by the development of a comprehensive brand strategy that defined the brand’s positioning, personality, and market presence. This foundation then guided the creation of a renewed visual identity system that brought greater clarity, consistency, and cohesion across the brand.
Result
The project resulted in a more refined and cohesive brand presence that better reflects the company’s capabilities and ambitions. The evolved identity strengthened differentiation within a highly competitive sector while preserving the visual equity that had already made the brand recognizable in the market.
